AT&T commissioned MadDash to create a series of leadership videos to implement across a wide range of digital strategies. Today, they’re a core component of the employment career website.
About This Project
About AT&T
AT&T, MadDash client and one of the top telecommunications providers in the world, has led the telecommunications industry for decades. But, even telecommunications companies can use an extra “communications” boost sometimes. That’s why AT&T partnered specifically with MadDash to create and implement a custom video solution for their industry leading, leadership development program.
Why Video?
Like many of the world’s most successful companies, AT&T invests heavily in their future leaders, fostering development programs such as their heralded AT&T University. Yet, even the most advanced development program can’t be effective if it isn’t promoted. AT&T needed to be sure that the emerging workforce had both an awareness of their programs and a clear understanding of their different areas of focus.
The Solution
Spanning across their distinct 6 leadership development curriculums, MadDash developed a comprehensive suite of videos that profiled the attributes and merits of each. The videos were designed to be upbeat and suit the sensibilities of an emerging workforce. The videos are now a core component of the employment career website, and are a critical part of their social marketing efforts.

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