The challenge: Make one of the most complex pieces of software in the world understandable for a non-technical audience.
On the eve of the year’s largest industry tradeshow, Intersystems enlisted MadDash’s help to create a video supporting their show booth’s promotion of their latest software.
A video developed to promote Intersystems’ global brand position in the healthcare database marketplace.
Here, the use of animated metaphors serve to present a video complicated concept in a simple and understandable way.
Intersystems utilized this video during a client and partner symposium to discuss their value proposition and market differentiation.